Social media marketing and brand loyalty the role of brand trust. 205 participants made a purposive sampling .

Social media marketing and brand loyalty the role of brand trust 1353 - 1376 Social Media Marketing and Brand Loyalty: Analyzing the Mediating Role of Brand Trust Praveen Srivastava Department of HMCT, Birla Institute of Technology-Mesra, India S. Author: Kashvi Talesara. products offered. Based on an online survey of 287 users who follow telecommunications companies on social media located in Egypt, data was collected and analyzed using structural equation modeling. Sep 1, 2023 · DOI: 10. , 39 ( 7 ) ( 2021 ) , pp. M and Sohail, A (2020). Sep 14, 2024 · When followers feel that an influencer understands their preferences, they are more likely to trust their recommendations and develop loyalty to the brand. The objective of this study is to develop and validate a conceptual model that Apr 5, 2024 · Purpose This study explores some central questions related to the connections between social media marketing efforts (SMMEs) and brand loyalty by seeking to understand the mediating role of social The Impact of Social Media Marketing on Brand Trust and Brand Loyalty: An Arab Perspective Please cite this paper as: Sohail, M. E. The findings showed that social media marketing activities, namely customization Jul 30, 2024 · A well-executed digital marketing strategy has the potential to enhance brand trust, image, and loyalty Keywords: Brand Image; Brand Loyalty; Brand Trust; Social Media Marketing Respondent Dec 31, 2023 · Through a comprehensive analysis, the study aims to unravel the factors contributing to brand trust, the role of social media, and their combined impact on consumers' repurchase intentions in the Downloadable (with restrictions)! Value co-creation has emerged as a critical challenge for fashion brands in the age of social media. 2023. Since social media is used by Oct 27, 2022 · The aim of this research was to examine the impact of social media marketing activities on brand trust and brand loyalty in the banking sector. Sep 1, 2020 · To our knowledge, this study is the first to explore the associations among customer engagement, brand attachment, customer trust, and brand loyalty in the tourism social media context. Jul 8, 2022 · The Impact of Social Media Influencers on Brand Awareness, Image and Trust in their Sponsored Content: An Empirical Study from Georgian Social Media Users July 2022 10(18):88-114 Oct 18, 2022 · DOI: 10. Nov 30, 2021 · This study explores central questions related to the connections between brand interactivity and involvement on brand-related outcomes (brand trust and loyalty) through understanding the role played by customer brand engagement (CBE) through social media platforms. It also analyses the mediating effect of BT and BL in the relationship between SMM and PI. Title: The Role of Social Media Influencers in Shaping Brand Trust and Loyalty Among Consumers. Respondents were drawn from customers of McDonald’s, Malang City, East Java Province, Indonesia. The objective of this study is to develop and validate a conceptual model that integrates the relationships Oct 27, 2022 · This study emphasizes the role of trust as mediating brand loyalty in social media marketing. Dec 23, 2022 · The results of this study indicate that social media marketing activities do not have a direct (positive) influence on brand loyalty, but social media marketing activities have a positive [104] to earn a positive brand image, brand trust, and brand loyalty [90]. Feb 2, 2022 · The results show that social media marketing has a positive effect on brand trust, social media marketing has a positive influence on brand equity, and social media marketing has a Nov 2, 2023 · Brand trust and brand loyalty are always a predictor of brand image, but social media is found to be a new variable added to build a positive relationship for creating a better brand image. , & Eren-Erdoğmuş, İ. Using Social Media for Customer Loyalty Mar 28, 2023 · The present study intends to unleash the influence of social media marketing (SMM) on purchase intention (PI), brand trust (BT) and brand loyalty (BL) in the setting of online travel booking websites. This study also examines the importance of trust and loyalty in the suggested model, which adds to the Jan 1, 2020 · Social media gives firms a better platform to promote and build brand trust and loyalty. (2015) found that the social media profile of a brand positively influences customer e-loyalty, which indicated that high social media innovation and implementation by fashion This research will use the composite type of brand loyalty as the main definition of brand loyalty. Social media gives firms a better platform to promote and build brand trust and loyalty. Methods: The research approach is quantitative, with sampling using a purposive sampling technique and the research Dec 26, 2019 · These attributes of social media marketing directly influence brand loyalty and indirectly influence brand equity mediated by brand trust. The purpose of this study is to identify research gaps and inform future research directions by conducting a field examination on the scholarship of building International Journal of Online Marketing, 2020. , & Park, J. , 2015). Aug 11, 2024 · Impact of Social Media Marketing on Consumer’s Purchase Intentions: The Mediating role of Customer Trust. Social media marketing activities and brand loyalty. The findings showed that social media marketing activities, namely customization Aug 3, 2024 · Through semi-structured interviews with 20 active social media users and a comprehensive analysis of social media content, the research identifies several critical elements affecting brand loyalty. Jul 17, 2022 · 8 th International Strategic Management Conference The impact of social media marketing on brand loyalty a b , a a b Yalova University, Abstract Building and maintaining brand loyalty are one of While firms may have joined social media to increase brand loyalty and acquire more customers, the question still remains on how to build brand loyalty through social media (Godey et al. The study uses the Structural Equation Modeling (SEM) method with SPSS 3. Student Research College of Business, Economics, Accountancy and Management SOCIAL MEDIA MARKETING IN FAST FOOD CHAINS: BENEFITS’ ROLE IN INCREASING BRAND COMMUNITY PARTICIPATION AND ITS INFLUENCE ON BRAND TRUST AND BRAND COMMITMENT A Research Paper Presented to the Faculty of Master in Management Technology College of Business, Economics, Accountancy and Management De La Salle Lipa In Mar 18, 2023 · To our knowledge, this study is the first to explore the associations among customer engagement, brand attachment, customer trust, and brand loyalty in the tourism social media context. The study contributes to studies that proved a significant relationship between social media marketing and brand loyalty by including the moderating role of age. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Nov 27, 2023 · Seo, E. Jan 1, 2022 · The results based on 288 samples showed that social media marketing directly had a significant effect on cosmetic brand loyalty, brand loyalty directly had a significant impact on purchase Corpus ID: 264586189; Impact of Brand Awareness and Social Media Content Marketing on Brand Loyalty: The Mediating Role of Brand Trust @inproceedings{AshrafaImpactOB, title={Impact of Brand Awareness and Social Media Content Marketing on Brand Loyalty: The Mediating Role of Brand Trust}, author={Muhammad Umair Ashrafa and Sajjad Nawaz khanb and Akber Ali Ansaric}, url={https://api Nov 30, 2021 · Purpose This study explores some central questions related to the connections between social media marketing efforts (SMMEs) and brand loyalty by seeking to understand the mediating role of social Oct 29, 2019 · N. Web 2. Responding to the Customers. The roles This study aims to determine the effect of social media marketing activities on brand trust, brand equity and brand loyalty in social media. 3 software with a sample of 450 respondents determined by the simple random sampling method who had experience of using social media for at least six months. 1509/j mkg. Mar 20, 2023 · The study's core theme is SMM's (Social Media Marketing) role in the development of brand loyalty through the moderating role of brand reputation on brand trust and loyalty. 4 companies that built—or won back—brand trust through social media. Despite its importance, scholars have not adequately explored the role of social media marketing (SMM) in enhancing value co-creation (VCC) intentions among fashion brand consumers in mainland China. Based on an online survey of 252 users who follow banking services suppliers on social media located in Saudi Arabia, data were gleaned and analyzed via Smart-PLS (3. Feb 19, 2021 · Social media marketing (SMM) is a new field that involves the marketing of goods, services, information, and ideas via online networks and social media. doi: 10. To propose a research model, we used the theories including lovemark theory, engagement theory and brand equity theory. 1108/apjml-08-2021-0627 Corpus ID: 252975918; Linking social media marketing efforts with customer brand engagement in driving brand loyalty @article{Aljuhmani2022LinkingSM, title={Linking social media marketing efforts with customer brand engagement in driving brand loyalty}, author={Hasan Yousef Aljuhmani and Hamzah Elrehail and Pelin Bayram and Tariq Samarah}, journal={Asia Pacific The authors examine two aspects of brand loyalty, purchase loyalty and attitudinal loyalty, as linking variables in the chain of effects from brand trust and brand affect to brand performance (mark The impact of social media influencers on consumer behaviour and brand loyalty is a multifaceted and dynamic phenomenon that has reshaped the marketing landscape in the digital age. 59670/jns. May 29, 2023 · Method: There were 102 research papers were analysis critically to find out the connection of factors of social media on consumer perception and purchase intention towards brand loyalty Results Jun 28, 2024 · Social media has influenced marketing methods as well as, how consumers interact with each other and with brands. Trust plays a major role in social media marketing and in the equity of the brand. 61), followed by the relationship between social media marketing and purchase intention mediated by brand loyalty (β = 0. Jul 11, 2020 · The study's findings showed that brand trust and commitment have a favorable and significant impact on brand loyalty. SOM platforms provide an interactive communication opportunity in order to share experiences with others in the virtual world, which drives the process of VCC (Luo et al. , 2016). Erdoğmuş Keywords Hotels Social media marketing Brand loyalty Brand trust 1 Introduction Sep 29, 2024 · This study explores the influence of firm-generated social media content, perceived enjoyment, and originality on brand trust and purchase decisions. May 2, 2024 · Identifying and tracking brand advocates can help you gain insight into the level of brand trust and loyalty among customers. The roles of brand attachment and customer trust cannot be ignored when enhancing brand loyalty through customer engagement. 0 International License. Building brand trust is a long game. The effect of social media marketing efforts including (1) a clear website, (2) website security, (3) active and updated social media tools, (4) online interac- Oct 13, 2021 · It is evident that social media has an impact on brand loyalty. Jan 8, 2025 · Keywords: Social media influencers, Brand Trust, Consumer Loyalty, Influencer Credibility, Marketing Strategies. 65. Oct 1, 2020 · Abstract In this era, social media platform is integrated into the marketing strategy. Received June 2023 / Revised July 2023 / Accepted August 2023 This work is licensed under a Creative Commons Attribution 4. (2016). This loyalty translates into increased advocacy, customer retention, and ultimately, higher sales. May 16, 2021 · Hypothesis 4 and 5 also gained support from the displayed result in the table. Sep 1, 2023 · The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust Int. In the context of this study, hotels are chosen as an exemplary field since it is one of the key leading economic sectors in Turkey. Oct 9, 2019 · Going forward, we explore the moderating role of the social media platform and the effect of connectivity of social media based-brand community in relation to the consumers’ purchasing attitude, brand trust and loyalty (Kasemsap, Citation 2018). This study attempts to predict how the brand image is enhanced by the relationship among brand trust, brand loyalty, and social media. To reach a wider audience, companies increasingly use Facebook, Instagram, and Twitter to develop brand fan pages. It is common to see them chatting with the brand through social media before making a purchase. Journal of Marketing, 65 (2), 81-93. Read online. While firms may have joined social media to increase brand loyalty and acquire more customers, the question still remains on how to build brand loyalty through social media (Godey et al. W. 0 as a personalized and communicative form of Internet technology is an essential tool for firms to improve their online marketing skills. This further explains the fact that online based-brand community brings together the user and the Dec 26, 2019 · This study aimed at exploring the impact of social media marketing activities (SMM) on brand loyalty via brand trust and brand equity. The study has investigated the mediating role of Brand Trust (BT) in the relationship between Social Media Marketing (SMM) and Brand Loyalty (BL). Aug 31, 2022 · Although companies have taken to social media to improve their consumer and brand loyalty, the issue persists as to how to successfully create brand loyalty on social media. Trust is the conciliate in this model. Building and maintaining brand loyalty and trust are the important themes for every firm in such competitive Sep 1, 2020 · To our knowledge, this study is the first to explore the associations among customer engagement, brand attachment, customer trust, and brand loyalty in the tourism social media context. jretconser. The study emphasis the role of trust Aug 31, 2022 · The study has investigated the mediating role of Brand Trust (BT) in the relationship between Social Media Marketing (SMM) and Brand Loyalty (BL). This research seeks to analyze how social media marketing and brand experience impact brand loyalty among students who use XL in Semarang City, with brand trust serving as an intermediary factor. ISSN 2348-7585 (Online) Apr 1, 2022 · The aim of this research is to examine the effect of social media marketing activities on brand awareness, brand image and brand loyalty. com İrem Eren-Erdoğmuş ireme@marmara. Gupta Jun 9, 2023 · Additionally, in their study, Sohaib and Han (2023) found that brand trust plays a mediating role in the relationship between social media marketing and brand loyalty in the fashion industry in Social Media Marketing and Brand Loyalty: Analyzing the Mediating Role of Brand Trust Praveen Srivastava Department of HMCT, Birla Institute of Technology-Mesra, India S. Creative content is a vital part of social media marketing strategies, as innovative content can attract more users and improve brand health. The implications for marketing managerial and future research are discussed. Brand trust can mediate the influence of social media marketing on customer loyalty to McDonald’s brand. As a result, this research investigates the impact of SMMa, community engagement, and lovemark May 15, 2024 · The ubiquitous presence of social media in modern life has fundamentally altered the environment of marketing and brand management (Harriger et al. Oct 9, 2024 · Encouraging user-generated content, reviews, or social media shout-outs can help brands turn satisfied customers into ambassadors. J. This research delves into the dynamics of influencer marketing, examining its influence on consumer perceptions, purchase decisions, and long-term engagement with brands. This study aims to examine the interrelationships between social media marketing activities, self-brand connections, brand equity, trust and loyalty. Social commerce, integrating e-commerce functionalities within social media platforms, has further amplified influencers’ impact on brand loyalty. Dec 31, 2021 · The key objective of this research was to test the role of social media marketing features (interactivity, perceived relevance, entertainment, and informativeness) in affecting brand loyalty in Dec 11, 2023 · The results obtained through data analysis state that social media marketing activity has a positive and significant influence on brand loyalty, brand awareness, brand trust, and also brand love. Keywords: Social Media Marketing, Brand Trust, Brand Loyalty JEL Classification Code: M31, M37, L83 May 20, 2023 · An Analysis Of Social Media Marketing In Developing Customer Engagement And Customer Loyalty: The Moderating Role Of Brand Trust May 2023 DOI: 10. edu. The Impact of Social Media Marketing on Brand Trust and Brand Loyalty: An Arab Perspective, International Journal of Online Marketing, International Journal of Online Marketing, Creating brand loyalty: Role of brand love, trust, product quality, customer Social media marketing can involve professional strategies to impact consumer-to-consumer communication through online store. Since social media is used by Apr 15, 2016 · Web 2. Leveraging a mixed-methods approach, we surveyed and Sep 30, 2021 · The study examines the mediating effects of customer-brand relationship and customer-company relationship between the social media consumer engagement and brand loyalty; linked through the social Aug 1, 2014 · They are ideal environments for seeding viral contents since their members are more likely to share the community’s messages (Brown, Broderick, & Lee, 2007); customers form strong relationships with brand elements which in turn add to their trust in the brand. The effect of social media marketing on brand trust and brand loyalty for hotels. This new technology sets out new mechanisms and communication tools that companies can rely on to interact and engage with actual and potential customers. In addition, it has been aimed to analyze the effect of Social media platforms have become a powerful marketing tool for brands in order to reach new audiences and engage with them. Ahmad et al. Companies al objectives in a very short period of time (Coon, 2010). 0 that allows people to communicate and share their opinions and knowledge (Kaplan & Haenlein, 2010) hence, social media communication can be grouped as Jul 2, 2024 · This study investigates the profound impact of social media influencers on consumer behaviour and brand loyalty within the digital age. The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community Abdul Bashiru Jibril 1*, Michael Adu Kwarteng 1, Miloslava Chovancova and Michal Pilik Abstract: This paper aims at examining the mediating role of online based-brand community (OBBC) through social media platforms (SMP) given the interplay of Jan 20, 2024 · This research paper explores the influential role of social media influencers in shaping consumer behavior and fostering brand loyalty. Journal of Air Transport Management, 66, 36-41. L. Traditionally, brand loyalty has been characterized by consumers’ consistent preference for a particular brand. Drawing on the stimulus-organism-response framework, this study aims to examine how social-media-marketing activities (SMMA) affect brand loyalty, brand trust, and revisit intention (returning to the same place in the future) for coffee shops Sep 29, 2021 · As social media has developed in the past two decades, researchers have been investigating how to build brand loyalty on social media platforms. Another study by Bozbay and Karakuş Başlar (2020) found the role of brand Nov 1, 2018 · The central purpose of this data article is to empirically investigate the relationships among social media marketing (SMM) activities, brand loyalty and revisit intention in five-star hotels in Nov 2, 2023 · Brand trust and brand loyalty are always a predictor of brand image, but social media is found to be a new variable added to build a positive relationship for creating a better brand image. Based on an online Oct 27, 2022 · The aim of this research was to examine the impact of social media marketing activities on brand trust and brand loyalty in the banking sector. S, Hasan. It has spawned a new category of marketing strategies known as "social media marketing" (SMM) [57]. Customers often leave comments or ask questions on social media platforms about their favorite brands. Keywords: social media marketing activities; brand loyalty; revisit intention; brand trust . Brand advocates not only remain loyal themselves but also influence others in their network to try the brand, creating a ripple effect of loyalty. International Journal of Management and Commerce Innovations . 45). The conceptual model illustrates the impact of brand image Sep 1, 2023 · Social media marketing, brand loyalty, brand trust, and value co-creation SOM advancement brought a renewed focus on brand-related challenges (Ahn et al. The study analyzes the dynamics of influencer marketing and Feb 13, 2024 · Also, the study findings show that age moderate the effect of social media marketing on brand loyalty. Abstract. , 2019). Thanks to social media, having brand communities with millions of members is today Apr 30, 2023 · The purpose of this research is to examine the effect of social media marketing initiatives on brand equity and brand loyalty through brand encounters. 1016/j. Demographic profile. This means that information related to McDonald’s on social media is proportional to the quality of the product offered. THE EFFECT OF SOCIAL MEDIA MARKETING, PERCEIVED QUALITY ON BRAND LOYALTY, WITH BRAND TRUST AS INTERVENING VARIABLES ( Study on Tokopedia E-commerce in Yogayakarta) Loyalty brand or faithfulness customer is draft important for many companies that can bring many benefits for companies, such as purchase repeat and recommendation brand the to Mar 8, 2022 · This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark. 2. to repeated transactions and increased brand loyalty. Tatar, İ. Social media marketing has become a hub for promoting goods and services and a source of building a strong customer-brand relationship (Ismail, Nguyen, & Melewar, 2018). 103442 Corpus ID: 259551988; Building value co-creation with social media marketing, brand trust, and brand loyalty @article{Sohaib2023BuildingVC, title={Building value co-creation with social media marketing, brand trust, and brand loyalty}, author={Muhammad Sohaib and Heesup Han}, journal={Journal of Retailing and Consumer Services}, year={2023}, url={https & Şahika Burçin Tatar sahikaburcin@gmail. tr 1 İstanbul Gelişim University, Avcılar Campus, Istanbul 34310, Turkey 2 Marmara University, Bahçelievler Campus, Istanbul 34180, Turkey 123 Ş. This study aimed at exploring the impact of social media marketing activities (SMM) on brand loyalty via brand trust and brand equity. However, there is a lack of comprehensive review on the findings of studies in this area. Throughout the later part we will see how that happens. Bank Market. 205 participants made a purposive sampling Jan 1, 2023 · The Role of Brand Loyalty. The Role of Social Commerce. Dec 31, 2020 · This study examines the relationship between social media marketing and brand loyalty through brand trust. Social networking is a new Dec 31, 2021 · The result show that social media influencers can influence generation Z brand loyalty and purchase intentions are able to mediate social media influencers and generation Z brand loyalty Sep 30, 2021 · The social media revolution has massively transformed marketing plans and practices in the business world. 5303 Jun 15, 2023 · The Main purpose of this study is to discuss the importance of the relationships between the brand image ,brand trust and brand loyalty . In the context of this study, hotels are Jan 18, 2023 · Can social media play a role in creating trust? Some might scoff at the question, but social media platforms can play a big role in building brand loyalty, customer satisfaction, and stronger creates brand trust and brand loyalty. Data was obtained by Keywords: Brand loyalty, Brand trust, Social media marketing, Brand trust, Cellular operators. Sep 30, 2024 · The results indicate that: (1) brand awareness has a positive and significant effect on brand trust; (2) social media marketing does not have a positive and significant effect on brand trust; (3) brand awareness has a positive and significant effect on brand loyalty; (4) social media marketing does not have a positive and significant effect on Lim et al. The aim of this study is to identify the effect of social media marketing efforts on brand loyalty and brand trust for hotels, especially on hotels’ own websites. B. INTRODUCTION Telecommunications has developed into one of the basic needs of Indonesian citizens today [1]. The advent of social media platforms and the subsequent prominence of social media influencers (SMIs) as influential brand advocates have significantly transformed how consumers interact with and develop brand loyalty (Intyaswati et al Aug 26, 2024 · In addition, brand awareness has had a significant positive effect on brand loyalty; finally, the mediating role of brand awareness in the effect of social media marketing had a positive and Apr 23, 2024 · The study produces novel insights into the intricate relationship between social media marketing activities, brand community engagement, brand loyalty and self-brand congruency, significantly providing a roadmap for managers, guiding them to strategically craft brand experiences, adapt to consumer trends and foster emotional attachments with Social media influencer marketing has emerged as a powerful tool in contemporary marketing strategies, significantly influencing consumer behavior and fostering brand loyalty. , 2023). Abstract The purpose of the present research is to investigate the impact of social media marketing on brand loyalty with the mediating role of trust and equity of the brand in Isfahan Bank Mellat branches. Gupta Jan 1, 2023 · The results show that social media marketing has a positive effect on brand trust, social media marketing has a positive influence on brand equity, and social media marketing has a positive Mar 28, 2023 · The present study intends to unleash the influence of social media marketing (SMM) on purchase intention (PI), brand trust (BT) and brand loyalty (BL) in the setting of online travel booking websites. 18255 . Moreover, marketers can reinforce customer–brand relationships through companies [104] to earn a positive brand image, brand trust, and brand loyalty [90]. Social media marketing is related to the consumers (Gordhamer, 2009). The objective of this study is to develop and validate a conceptual model that integrates the relationships among social media marketing elements, brand trust, and brand loyalty. 's study (2020) in the Journal of Interactive Advertising explores the role of social media influencers in building trust and promoting brand loyalty among consumers, highlighting the authenticity and reliability of influencer-endorsed brands in fostering meaningful relationships between brands and consumers. The roles Jan 1, 2021 · This study aims to identify, evaluate, summarize and synthesize findings of previous studies that tested the impact of social media marketing on building brand equity and to classify the included Nov 5, 2024 · This study explored how the components of social media marketing activities influence brand equity and, ultimately, logistics service reuse intention and whether the brand equity of logistics Apr 23, 2024 · The study produces novel insights into the intricate relationship between social media marketing activities, brand community engagement, brand loyalty and self-brand congruency, significantly providing a roadmap for managers, guiding them to strategically craft brand experiences, adapt to consumer trends and foster emotional attachments with Jan 1, 2019 · The aim of the research is to identify factors in implementing Corporate Social Responsibility (CSR) that influence Brand loyalty both directly and indirectly through the mediation of Brand Trust This article examines the evolution of brand loyalty in the context of social media’s pervasive influence on consumer behavior and marketing practices. 3. 81. These findings contribute to the literature by examining the relationship between SMMA and revisit intention and exploring how SMMA affect revisit intention by adding brand loyalty and brand trust as mediators. Apr 15, 2016 · The results show the positive effects of a clear website, website security, online interactivity and collaboration with other useful websites on brand trust and the effect of brand trust on brand loyalty. 0). Jan 1, 2020 · A conceptual model that integrates the relationships among social media marketing elements, brand trust, and brand loyalty is developed and validated to provide a guide to social media marketers to build brand trust and loyalty. What is the importance of brand loyalty in social media marketing? Brand loyalty plays a crucial role in social media marketing as it helps you build a community of loyal customers who will repeatedly choose your brand over competitors. Tatar, Ş. v33i. Jul 23, 2021 · PDF | On Jul 23, 2021, Tusher Ghosh and others published The Role of Value Consciousness and Customer Engagement toward Brand Loyalty in Social Media Marketing: Luxury Brand Perspective | Find Brand trust was found to be more assertive in the case of the correlation between social media marketing and purchase intention (β = 0. ,Using an online survey, the data for this study were collected from 353 Feb 1, 2022 · Utilizing original survey data collected from Chinese social media users, our study finds that: (1) Chinese users perceive five layers of values in using social media applications, including information value, entertainment value, social networking value, social status value, and organizational communication value; (2) these perceived media Perceived Social Media Communication and Brand Trust Social media is a group of web based application which constructs on the ultimate and basic tools of network 2. An understanding of how the different factors of social media marketing (SMM) influence brand loyalty is important from a strategic perspective. Keywords: Social Media Marketing, Brand Trust, Brand Loyalty JEL Classification Code: M31, M37, L83 Oct 12, 2012 · Social media marketing is different than traditional methods of marketing; therefore, it requires special attention and strategy building to achieve brand image and loyalty. Sep 1, 2016 · The aim of this study is to identify the effect of social media marketing efforts on brand loyalty and brand trust for hotels, especially on hotels’ own websites. As, the use of social media among brand consumers has increased dramatically, it Jan 1, 2019 · This paper aims at examining the mediating role of online based-brand community (OBBC) through social media platforms (SMP) given the interplay of consumers’ purchasing attitude in a virtual space. man hclvbi xjgss agigp gtmvon vnyub tfozkf pomfkx bzdodv kug rfivyz oope hvdtke lpctlelv pclsi